{
  "name": "Nika AI First Product Launch Kit",
  "version": "2026-07-30",
  "language": "ru",
  "page_url": "https://agentnika.ru/launch-kit",
  "purpose": "Human and machine-readable first announcement kit for the product card generator before paid traffic.",
  "product": {
    "name": "Генератор карточек товара",
    "url": "https://agentnika.ru/products/product-card-generator",
    "sample_page_url": "https://agentnika.ru/products/product-card-generator/sample",
    "pilot_offer_url": "https://agentnika.ru/products/product-card-generator/pilot",
    "delivery_acceptance_url": "https://agentnika.ru/products/product-card-generator/delivery",
    "pilot_brief_url": "https://agentnika.ru/products/product-card-generator/brief",
    "price_from_rub": 25000
  },
  "announcement_messages": [
    {
      "channel": "Telegram",
      "title": "Короткий пост для первого интереса",
      "text": "Запускаю Nika AI: первый продукт - генератор карточек товара для маркетплейсов. Берем 3-5 SKU, собираем структуру карточки, SEO-описание, преимущества, визуальное ТЗ и чеклист проверки перед публикацией. Пилот от 25 000 ₽ после готовности MVP и подтверждения условий.",
      "url": "https://agentnika.ru/products/product-card-generator/pilot?utm_source=telegram&utm_medium=social&utm_campaign=first-pilot"
    },
    {
      "channel": "MAX",
      "title": "Сообщение для личных контактов",
      "text": "Ищу первые товары для аккуратного пилота Nika AI. Ника помогает превратить сырое описание в комплект карточки: оффер, описание, преимущества, SEO, визуальное ТЗ и вопросы по недостающим данным. Автопубликацию и обещания роста продаж не обещаю - сначала проверяем результат на малом наборе.",
      "url": "https://agentnika.ru/products/product-card-generator/brief?utm_source=max&utm_medium=messenger&utm_campaign=first-pilot"
    },
    {
      "channel": "direct_message",
      "title": "Очень короткий оффер",
      "text": "Если у вас есть товары на Ozon или Wildberries, можно быстро проверить генератор карточек на 3-5 SKU: покажем пример, соберем пилот и зафиксируем, что нужно проверить перед публикацией.",
      "url": "https://agentnika.ru/products/product-card-generator/sample?utm_source=direct&utm_medium=message&utm_campaign=first-pilot"
    }
  ],
  "launch_links": [
    "https://agentnika.ru/products/product-card-generator/sample?utm_source=launch-kit&utm_medium=site&utm_campaign=first-pilot",
    "https://agentnika.ru/products/product-card-generator/pilot?utm_source=launch-kit&utm_medium=site&utm_campaign=first-pilot",
    "https://agentnika.ru/products/product-card-generator/delivery?utm_source=launch-kit&utm_medium=site&utm_campaign=first-pilot",
    "https://agentnika.ru/products/product-card-generator/brief?utm_source=launch-kit&utm_medium=site&utm_campaign=first-pilot",
    "https://agentnika.ru/launch-readiness?utm_source=launch-kit&utm_medium=site&utm_campaign=first-pilot"
  ],
  "launch_sequence": [
    "show sample output",
    "show pilot offer",
    "collect pilot brief",
    "review delivery acceptance",
    "verify lead delivery channel",
    "publish first announcement only after owner-only readiness items are closed"
  ],
  "owner_items_before_paid_launch": [
    "product card generator MVP is finished enough to show real SKU output",
    "owner confirms price, scope, exclusions, and acceptance criteria",
    "real lead delivery returns delivery: delivered",
    "legal texts and AI usage rules are finalized for the real operator",
    "announcement text does not promise automatic publication, marketplace moderation, or guaranteed sales growth"
  ],
  "human_confirmation_boundary": "Owner confirms product readiness, legal text, price, lead channel, and public claims before using this launch kit publicly.",
  "lead_source": "/launch-kit"
}